Common Questions About Google Places

Google Places gives credibility to your listings. When you are using Places, people can find you easily with an online search. The listing is also available through Google Maps, a Google web search, mobile search, Google Earth and a voice directory search. If anyone looks for the name of your business and city using any of these services, your listing is most likely to show up. The listing may also be shown for searches that are related to your business category and associated terms.Make the Most of Your Google Listing: Potential customers can be encouraged to choose your services when there is a rich listing that is rendered credible with description, photos, business hours and links to your website. Google Place Search has increased the reach of the PageRank and relevant factors. Here, it is important to have ‘blended’ results because these promote the 7box/1box results. This offers credible results for merging the classic listings of the web with the business listings in your ‘blended’ results. Keyword relevance is also another important factor, especially the terms which are visible or prominent on the home page of the business website.A rich listing should be mentioned to your existing and potential customers who can use Google Maps to locate your address and phone number, acquire directions to your business, find the coupons on offer, leave reviews and acquire recent updates.Will Other Information Show Up? Your listing may show up other information because Google collects helpful data like your photos, videos, business hours and reviews from different websites and local directories, adding this information with the details entered at Google Places.In case the listing for your business is inaccurate, it can be easily fixed. The main reason for wrong listings is that these are search result pages with information from a variety of sources, which can often be incorrect or outdated. You may even correct the errors which appear in the search results.Local businesses can benefit from Google Places since there are a number of tools which are meant to help small businesses. Some of the tools incorporate Google Analytics, AdWords, the suite of communications of Google Apps and different kinds of communication products. You may even use Google Business Solutions to add any other relevant information. Google Maps help you to explore your neighborhoods at the street level with the help of Street View. This is where you can identify your favorite places by uploading photos through Panoramio.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer’s lives and affecting it at a rapid pace.Fortunately, from radio to internet and smart-phones, nowadays technology has revolutionized the ways marketers can reach to their potential customers. But, back then in the late 50′s, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client’s records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it confined to few multinational corporations.In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly Licence (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renowned as automated marketing service in 2003.Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.By 2008, new platforms such as HubSpot, Act-On, ruled the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $95.5 million and in turn, salesforce.com spent $2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws suggested by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company’s interactions with their customers, a automation software streamlines company’s marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company’s insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

How to Choose the Best Sports Bra for Your Cup Size

Women who engage in any type of fitness activity should wear a sports bra. In fact, even if you are doing some serious gardening, raking leaves, or washing the car, you will likely feel more comfortable if you wear this type of fitness bra. Yet with so many to choose from, it can be difficult to choose a fitness bra style that provides the comfort level and support you need. The following tips can help you choose a bra that is ideal for your cup size and active lifestyle.Sports Bra OverviewWearing a fitness bra is important no matter what your cup size. Sports bras prevent uncomfortable and even painful bouncing when women engage in fitness activities. “Not wearing a supportive and properly fitting bra during exercise can lead to permanent breast damage, whether you’ve experienced pain or not, and even if your breasts are very small.” The best bras for sport are designed to keep your bras in place as you move so they are not bouncing in various directions, causing you pain and possibly leading to breast damage.Sports Bras for A-B Cup SizesIf you wear an A or B cup, consider a halter-style fitness bra. This style may look too sexy to function athletically, but don’t let it’s sex appeal fool you. This “bra is surprisingly supportive for smaller sizes” (Source: Women’s Health, The Best Sports Bra for Your Body) in spite of all the skin it allows to show. Bras designed with comfortable jersey in razorback or seamless cut styles are also great for small bust sizes. Because they’re stretchy and available in so many colors, these jersey bras for sport tend to be extremely popular.Sports Bras for B-C Cup SizesA compression bra is a popular style for women who wear a B or C cup. These bras function in a couple important ways. First, they provide contour without flattening your breasts. Secondly, they provide your breasts with the optimum level of support needed to perform any sportive activity. These bras are great because they conform to your shape while still providing that all-important support. Many women with B or C cups are also opting for bras that are designed with lightweight material that doesn’t trap sweat.Sports Bras for D-DD Cup SizesIf you’re a large-busted woman, you should look for a bra with a crossed back. These bras are great because they appear like an ordinary bra in the front, but their crossed straps in the back provide the added support that large-busted women need. Sports bras with venting material are also ideal for women with large bust sizes. They provide an extreme level of support, but their material is lightweight and vents, so you won’t feel so hot even while you are bound up in the bra.Consider these bras the next time you shop for a new bra. You’ll love the support and feel of these bras, but more importantly, you’ll protect your breasts during your fitness sessions and provide them with the support they need to look and feel their best.Sources:Women’s Health, “The Best Sports Bra for Your Body,” http://www.womenshealthmag.com/health/best-sports-bras-ab

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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